Nike

I knew that I wanted to post a typography image with Nike. They usually have really great advertisements. I found this somewhere online. I don't think the "brain" really looks like a brain, but it looks pretty close to it. Even an outline would work, and so the type could be cluttered instead of arranged so coordinated. I like the message they deliver, I just don't think the image is as good as it could be. I guess because I'm such a perfectionist I would want the image of the brain to look like an actual brain. The type they chose for it as well is not the best. It seems too thick and the shades of gray don't work well with the background. It's funny how I find myself looking at things so critically. I do however, like the font they chose for their message. It is very clean and I like that they are all in caps. I love Nike products overall. They just need to clean this ad up.