I love this image. The color, type, and images in the background all blend well together. I like how the font is in all capital letters, it delivers a stronger message. I think color plays an important role as well. If the font were to be in all black, it wouldn't look as appealing. I also like how SUNSHINE is colored yellow-orange like the actual sun, and how SEA is the same way. Although the text is spread across the entire page and there is a lot of color, I don't feel overwhelmed. The pastel colors and the empty space on the right/center allows room to breathe. This would be a great ad for a clothing company such as Aeropostale, American Eagle, Pac Sun, or Sun Diego. The image of a beach in the background goes well with everything as well.
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