I live in the Inner Sunset neighborhood, and I have never seen this sign before! I was walking along with some friends and showed them our neighborhood bulletin board, when I looked up and saw this. I love the message it delivers. The type also helps gives this message powerful meaning with all of it being in capital letters across the entire sign. The letters are hollowed, which gives it a nice affect. The way AMAZING is proportionally bigger, and the first part of the message is also bigger than the bottom, gives it more of an exaggeration. I like how there is also only one period after the first line, and the second doesn't have one. Typography can be emphasized or not at all with spelling. I never really payed attention before, but it does make a major difference. Look out for the next post! :)
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